Personalized & Non-Personalized Racks
Holden International Inc is a 20 year old family business specializing in "Personalized Programs" for busy retailers. They focus exclusively on "Personalized Products" because inexpensive gifts with people's names on them are as close to an "irresistible force" as there is! For over 30 years, the management of this company has been aware that gifts that have names will usually sell 10 times more than the same item without a name.
One of the most important tests that all items have to pass before being introduced by Holden International is.."are they staple items?" They avoid trendy items that last only one season and fade away fast. That is why they select products that have been and will be around for a long time. Some examples are Crayons, Candy Jars, Coffee Mugs, Coasters and Drink Glasses.